Pikachu ★
Holon Phantoms · #104/110 · Rare Holo Star · 2006
Price history
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Graded values
Grades 1–6 are estimates modeled from the raw price — PSA/CGC/BGS 7–10 and Ungraded are live tracked market values.
PSA 10 chart is building — graded values are tracked nightly, a new point appears each day.
Graded population census · updated 2026-07-07
Population data from PriceCharting, updated monthly.
CardPrice Score A-TIER
The most iconic Pokémon on the era's most coveted rarity, backed by genuine scarcity and a punishing gem rate — Pikachu ★ is a textbook tier-A chase card.
- One of the most iconic Gold Star chase cards — Pikachu wearing the ★ that defines an entire collecting era.
- Masakazu Fukuda art, the same hand behind many of Pikachu's most beloved illustrations.
- Rare Holo Star pull rate made these brutally scarce out of packs; every copy is a survivor.
- Gem rate is punishing — clean centering and edges are the exception, not the rule.
- A cornerstone piece for both Pikachu specialists and Gold Star completists.
This analysis covers every printing of Pikachu ★ — the score and live figures use our primary tracked printing, and the price panels above follow whichever printing you have selected.
Where Pikachu ★ fits in the hobby
Gold Stars are the crown jewels of the EX era, and Pikachu ★ from Holon Phantoms sits near the top of that pile for one obvious reason: it's Pikachu. The mascot. The face of the franchise wearing the rarest holo treatment Pokémon put in packs during the mid-2000s. That combination alone guarantees it a permanent spot on want lists.
The Rare Holo Star rarity was seeded at roughly one per box's worth of packs, which made pulling any Gold Star a genuine event. Pull the *Pikachu* and you had the one everybody wanted. That scarcity at the source is why supply has always felt thin relative to demand, and why the card never really cooled off the way lesser chase cards from the era did.
Holon Phantoms itself is remembered as a deep, collector-friendly set from the tail end of the EX series, but for most people it comes down to the Stars — and Pikachu is the headliner. It's the card that gets a whole set talked about years later.
Add Masakazu Fukuda's illustration on top, and you have a piece that checks every box: right Pokémon, right rarity, right artist, right era.
Market read
This is a blue-chip Gold Star, and it trades like one. Raw copies command a serious premium on name recognition alone, and graded gem examples pull far away from the pack — the kind of multiple you only see on cards where demand consistently outstrips available supply. Sales are infrequent, which is typical for a high-value card that holders tend to lock away rather than flip; when a clean copy surfaces it doesn't sit long.
Position-wise, Pikachu ★ is about as safe a demand story as the EX era offers. It draws from multiple collector pools at once — Gold Star chasers, Pikachu specialists, and set completists — so interest rarely depends on any single trend. The gem rate tells you where the value really concentrates: high grades are hard to come by, so condition is doing a lot of the heavy lifting here.
- Pikachu is the franchise mascot — perpetual, cross-generational demand that never needs explaining.
- Gold Star rarity is one of the most coveted vintage-era treatments in the hobby.
- Multiple overlapping collector bases: Star completists, Pikachu players, EX-era chasers.
- Genuine source scarcity — the Rare Holo Star pull rate kept print numbers low.
- A tough gem rate that funnels serious money toward the few high-grade survivors.
Exact figures — price, population, gem rate, grading EV — are live in the panels above and refresh nightly.
Why the art matters
Masakazu Fukuda handles the illustration, and he's one of the artists most associated with definitive Pikachu artwork across the card game's history. His Pikachu always reads as expressive and full of character rather than stiff or generic, and that warmth is a big part of why his cards are so collected.
The card carries the signature Gold Star holo pattern — the shimmering cosmos-style foil that set these apart from every other rarity of the period. It's a look that's instantly recognizable to anyone who collected during the EX years, and it photographs and displays beautifully under light.
Collector guide
Gold Stars from this era are notoriously tough on centering and edging — the holo foil shows whitening and chipping easily, especially along the borders. Inspect the edges and corners closely under good light, and check front-to-back centering, which is a common weak point on these.
The premium for a top grade here is steep, so grading is where the real value lives — but only if the card can support the jump. Given how low the gem rate runs, honest self-assessment matters; a card with a soft corner or off-center holo won't clear the bar. Strong candidates are well worth submitting.
Treat it like the high-value piece it is: penny sleeve, then a snug top-loader or graded slab, kept out of direct light and away from humidity. For raw copies, a semi-rigid holder is worth it to protect those vulnerable foil edges in transit.
Gold Stars are a known target for counterfeits given their value. Verify the holo pattern, the gold ★ next to the name, the correct set symbol, and font sharpness against a trusted reference. When in doubt, a reputable grader's authentication is the safest path.
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Frequently asked questions
How much is Pikachu ★ #104/110 worth today?
As of August 14, 2026, a raw Pikachu ★ #104/110 trades around $3,216.67, and a PSA 10 copy around $114,000.00. Prices update nightly from live market data — the chart above has the full history.
Is Pikachu ★ worth grading right now?
Yes, the math currently works: after buying a raw copy and paying ~$25 in grading fees, the expected value of grading is about $19,716.98 positive, based on live PSA 10/9 prices and this card's real gem rate.
What makes Pikachu ★ a Gold Star card?
The gold ★ symbol next to the Pokémon's name marks it as a Rare Holo Star — a special rarity used during the EX era for one alternate-art, shiny-style version of a Pokémon per set. Gold Stars were seeded at a very low pull rate, making them the premier chase cards of their time.
Why is this card so scarce?
Rare Holo Stars were inserted at roughly one per box's worth of packs, so far fewer entered circulation than standard holos. That built-in source scarcity, combined with years of attrition and the fact that holders tend to hold, keeps available supply thin.
Who illustrated it?
Masakazu Fukuda, an artist closely tied to many of the most iconic Pikachu illustrations in the card game. His work is a draw in itself for collectors who follow specific artists.
Is it hard to find in gem-mint condition?
Yes. Gold Stars are prone to edge whitening, holo chipping, and centering issues, so high grades are genuinely uncommon. That's why top-graded examples carry such a large premium over raw and lower-grade copies.
Does the English version differ from the Japanese release?
The artwork and Gold Star treatment carry across, but the sets, symbols, and text differ by language, and each has its own collector following and supply picture. This entry covers the English Holon Phantoms printing specifically.
Is it worth grading a raw copy?
If the card is clean — sharp corners, no visible edge wear, solid centering — the premium for a high grade makes submission very appealing. If it has obvious flaws, the low gem rate means it may not reach the grade needed to justify the cost, so inspect carefully first.
Attacks
How much is Pikachu ★ #104/110 worth?
A raw copy of Pikachu ★ #104/110 (Holon Phantoms, 2006) is worth about $3,216.67 right now, based on the latest market data from August 14, 2026.
Grading changes the math on this one: a PSA 10 is valued around $114,000.00, roughly 35.4x the raw price, while a PSA 9 sits near $18,183.89. 2,388 copies have been graded to date, and 5% of them came back a 10 — worth knowing before you pay grading fees.
Prices on this page refresh nightly from live TCGplayer market data and are cross-checked against actual sold prices, so a single inflated listing never becomes "the price". The chart above has the full history.